In market circles, it is predicted that by 2018, some 80% of marketing will be digital.
As we know, fundraising is in many respects just another type of marketing.
Fundraisers are selling intangibles, but it is still a marketing approach.
So what level of fundraising will be digital in the future?
What’s your view?
And what are the new digital fundraising opportunities?
With capital and major gift campaigns, what will be the impact of digital technology? For example, so-called big data is likely to allow new types of donor research.
Every industry is being disrupted by the digital future.
What is the digital fundraising future?
Let’s know your thoughts?