In 1990, Peter was engaged by Geelong Council to lead the $1.5 million Eastern Beach Restoration Appeal: an initiative aiming to restore and revitalise the Geelong Waterfront, which had fallen into a state of sad dilapidation. Kick-started by a $1.5m of government funding, Peter strategically targeted the local community, and introduced the “buy a plank” concept, which was enthusiastically embraced and raised an extra $1.5m. The success of the appeal prompted a $23m state government grant, which allowed the restoration of the entire waterfront area. In 1994, Peter was awarded the Fundraising Institute of Australia’s (FIA) National Award for Excellence for capital campaigns for his work on Eastern Beach.